{"id":654759,"date":"2025-09-27T08:30:39","date_gmt":"2025-09-27T08:30:39","guid":{"rendered":"https:\/\/neverlearning.com\/blog\/2025\/09\/27\/the-end-of-the-influencer-era-2\/"},"modified":"2025-09-27T08:35:22","modified_gmt":"2025-09-27T08:35:22","slug":"the-end-of-the-influencer-era-2","status":"publish","type":"post","link":"https:\/\/neverlearning.com\/zh-hant\/blog\/2025\/09\/27\/the-end-of-the-influencer-era-2\/","title":{"rendered":"The End of the Influencer Era ? #2"},"content":{"rendered":"<p>\ud83c\udf0a \u7db2\u7d05\u6642\u4ee3\u7684\u7d42\u7d50\uff1f<br \/>\nKomsan Lee \u7d66\u6240\u6709\u54c1\u724c\u5728\u70ba\u6642\u5df2\u665a\u524d\u5fc5\u9808\u77e5\u9053\u7684 5 \u500b\u5546\u696d\u771f\u76f8<\/p>\n<p>\u5728\u7576\u4eca\u4e16\u754c\uff0c**\u7db2\u7d05\u884c\u92b7**\u548c**\u76f4\u64ad\u96fb\u5546**\u5df2\u6210\u70ba\u884c\u92b7\u7522\u696d\u4e2d\u6700\u71b1\u9580\u7684\u6d41\u884c\u8a9e\u3002\u8a31\u591a\u4eba\u5c07\u5176\u8996\u70ba\u7d42\u6975\u201clifeline\u201d\uff0c\u4ee5\u53ca\u4f01\u696d\u6210\u529f\u7684\u4e0d\u53ef\u6216\u7f3a\u7684\u516c\u5f0f\u3002\u5f9e\u5c0f\u578b\u65b0\u5275\u516c\u53f8\u5230\u5927\u578b\u54c1\u724c\uff0c\u6bcf\u500b\u4eba\u90fd\u6295\u5165\u5927\u91cf\u9810\u7b97\uff0c\u722d\u596a\u900f\u904e\u7db2\u8def\u7db2\u7d05\u7372\u5f97\u7684\u95dc\u6ce8\u3002<\/p>\n<p>\u4f46\u5982\u679c\u9019\u500b\u60f3\u6cd5\u5373\u5c07\u5728\u77ed\u77ed\u5e7e\u5e74\u5167**\u904e\u6642**\u5462\uff1f<\/p>\n<p>\u5728 <em>The Secret Sauce<\/em> \u7684\u821e\u53f0\u4e0a\uff0cFlash Express \u7684\u5275\u8fa6\u4eba **Komsan Lee** \u4e0d\u50c5\u50c5\u5206\u4eab\u4e86\u201ctrend\u201d\uff0c\u4ed6\u9084\u50b3\u9054\u4e86\u4e00\u500b**\u9810\u8a00**\uff1a<br \/>\n\ud83d\udc49 **\u5c07\u6c38\u9060\u91cd\u5851\u884c\u92b7\u683c\u5c40\u7684 5 \u500b\u5546\u696d\u771f\u76f8\u3002**<br \/>\n\u800c\u9019\u4e9b\u662f\u6bcf\u500b\u54c1\u724c\u5efa\u7acb\u8005\u90fd\u5fc5\u9808\u77e5\u9053\u7684\u4e8b\u60c5\u2014\u2014\u5728\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u77e5\u9053\u4e4b\u524d\u3002<\/p>\n<hr \/>\n<p>\u26a1 \u7b2c\u4e00\u6ce2\u885d\u64ca\uff1a\u6b0a\u529b\u5df2\u7d93\u6084\u6084\u8f49\u79fb<\/p>\n<p>Komsan \u63ed\u9732\u4e86\u4e00\u500b\u9a5a\u4eba\u7684\u4e8b\u5be6\uff1a**\u793e\u4ea4\u96fb\u5546**\u7684\u4e3b\u5c0e\u5730\u4f4d\u5df2\u7d93\u7e2e\u5c0f\u5230\u50c5\u5269 **15%**\uff0c\u800c**\u96fb\u5546\u5e73\u53f0**\u73fe\u5728\u63a7\u5236\u4e86\u9ad8\u9054 **85%** \u7684\u5e02\u5834\u3002\u9019\u662f\u4e00\u500b\u6ef4\u7b54\u4f5c\u97ff\u7684\u5b9a\u6642\u70b8\u5f48\uff0c\u9810\u793a\u8457\u5373\u5c07\u5230\u4f86\u7684\u91cd\u5927\u8f49\u8b8a\u3002<\/p>\n<hr \/>\n<p>1\ufe0f\u20e3 \u201cMiddleman\u201d \u7684\u672b\u65e5\uff1a\u4eba\u5de5\u667a\u6167\u5c07\u5f9e\u7db2\u7d05\u624b\u4e2d\u596a\u53d6\u738b\u4f4d \ud83e\udd16<\/p>\n<p>\u7db2\u7d05\u548c KOL\uff08\u95dc\u9375\u610f\u898b\u9818\u8896\uff09\u7684\u9ec3\u91d1\u6642\u4ee3\u5728\u4e2d\u570b\u5df2\u7d93\u7d50\u675f\u3002\u4e0b\u4e00\u6ce2\u6d6a\u6f6e\u5f88\u660e\u986f\uff1a**\u4eba\u5de5\u667a\u6167\u5c07\u4e3b\u5c0e\u904a\u6232\u3002**<\/p>\n<p>\u5728\u672a\u4f86 2\u20133 \u5e74\u5167\uff0c\u4eba\u5de5\u667a\u6167\u5de5\u5177\u5c07\u4f7f\u54c1\u724c\u80fd\u5920\u76f4\u63a5\u63a5\u89f8\u6d88\u8cbb\u8005\u2014\u2014\u4f7f\u7db2\u7d05\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u4e0d\u91cd\u8981\u3002\u9019\u4e0d\u50c5\u50c5\u662f\u6280\u8853\u8f49\u8b8a\uff0c\u66f4\u662f**\u6b0a\u529b\u8f49\u79fb**\u56de\u5e73\u53f0\u548c\u54c1\u724c\u6240\u6709\u8005\u3002<\/p>\n<p>\ud83d\udca1 \u66fe\u7d93\u82b1\u5728\u7db2\u7d05\u8eab\u4e0a\u7684\u9322\u5c07\u88ab\u91cd\u65b0\u5c0e\u5411\u5230\u5efa\u7acb**\u4f60\u81ea\u5df1\u7684\u6578\u4f4d\u8cc7\u7522**\u3002<\/p>\n<blockquote><p>\u201cWe\u2019re like monkeys on stage, earning less and less\u2026 until one day, we\u2019re worthless. Because the stage isn\u2019t ours. The audience isn\u2019t addicted to the monkey\u2014they\u2019re addicted to the stage.\u201d<\/p><\/blockquote>\n<hr \/>\n<p>2\ufe0f\u20e3 \u505c\u6b62\u5728\u5225\u4eba\u7684\u6c60\u5858\u88e1\u91e3\u9b5a \ud83c\udfa3 \u2192 \u5efa\u7acb\u4f60\u81ea\u5df1\u7684\u738b\u570b \ud83d\udc51<\/p>\n<p>\u5982\u679c\u5e73\u53f0\u64c1\u6709\u6c60\u5858\uff0c\u800c\u7db2\u7d05\u6b63\u5728\u5931\u53bb\u610f\u7fa9\uff0c\u90a3\u9ebc\u54c1\u724c\u8a72\u5982\u4f55\u751f\u5b58\uff1f<\/p>\n<p>Komsan \u7684\u7b54\u6848\uff1a**\u505c\u6b62\u7576\u7375\u4eba\uff0c\u6210\u70ba\u8fb2\u6c11\u3002**<\/p>\n<p>\u4ed6\u89e3\u91cb\u4e86\u4f01\u696d\u7684\u4e09\u500b\u6642\u4ee3\uff1a<\/p>\n<ul>\n<li><strong>\u6642\u4ee3 1\uff08\u91e3\u9b5a\uff09\uff1a<\/strong>\u54c1\u724c\u5728\u64c1\u64e0\u7684\u793e\u4ea4\u5a92\u9ad4\u4e0a\u8ffd\u9010\u9867\u5ba2\u3002<\/li>\n<li><strong>\u6642\u4ee3 2\uff08\u501f\u4f86\u7684\u9b5a\uff09\uff1a<\/strong>\u7db2\u7d05\u5efa\u7acb\u4ed6\u5011\u81ea\u5df1\u7684\u8ffd\u96a8\u8005\u6c60\u5858\u3002<\/li>\n<li><strong>\u6642\u4ee3 3\uff08\u990a\u9b5a\uff09\uff1a<\/strong>\u516c\u5171\u6c60\u5858\u6b63\u5728\u4e7e\u6db8\u3002\u524d\u9032\u7684\u552f\u4e00\u65b9\u6cd5\u662f**\u5efa\u7acb\u4f60\u81ea\u5df1\u7684\u6c60\u5858**\u2014\u2014\u4e00\u500b\u64c1\u6709\u5fe0\u5be6\u5ba2\u6236\u7fa4\u7684\u5f37\u5927\u54c1\u724c\u3002<\/li>\n<\/ul>\n<blockquote><p>\u201cIn Era 3, the pond will dry, the fish will vanish. You must raise your own fish to survive.\u201d<\/p><\/blockquote>\n<hr \/>\n<p>3\ufe0f\u20e3 \u4f86\u81ea\u4e2d\u570b\u7684\u5de8\u6d6a \ud83c\udf0f\uff1a\u6210\u70ba\u4e00\u5ea7\u6a4b\u6a11\uff0c\u800c\u4e0d\u662f\u4e00\u5835\u7246 \ud83c\udf09<\/p>\n<p>\u4e2d\u570b\u54c1\u724c\u5373\u5c07\u5230\u4f86\u2014\u2014\u554f\u984c\u4e0d\u662f\u201cif,\u201d\uff0c\u800c\u662f**\u4f55\u6642**\u3002\u7531\u65bc\u4e2d\u570b\u570b\u5167\u5e02\u5834\u98fd\u548c\u4ee5\u53ca\u8207\u897f\u65b9\u7684\u7dca\u5f35\u95dc\u4fc2\uff0c\u6771\u5357\u4e9e\u662f\u4ed6\u5011\u7684\u9996\u8981\u76ee\u6a19\u3002<\/p>\n<p>Komsan \u6566\u4fc3\u6211\u5011**\u6210\u70ba\u6a4b\u6a11**\uff0c\u800c\u4e0d\u662f\u5bb3\u6015\u4ed6\u5011\u3002<\/p>\n<p>\u4ed6\u5275\u7acb\u4e86 **Mad Unicorn \ud83e\udd84**\uff0c\u5f15\u9032\u50cf **CHAGEE** \u9019\u6a23\u7684\u5f37\u5927\u4e2d\u570b\u54c1\u724c\uff0c\u4f46\u6709\u4e00\u500b\u56b4\u683c\u7684\u898f\u5b9a\uff1a<\/p>\n<blockquote><p>\u201cWe must hold more than 51% of the shares. The day I lose independencethe day you can\u2019t trust me.\u201d<\/p><\/blockquote>\n<p>\u9019\u4e0d\u662f\u6295\u964d\uff0c\u800c\u662f**\u7b56\u7565\u6027\u63a7\u5236**\u3002\u900f\u904e\u8a2d\u5b9a\u689d\u4ef6\uff0c\u6cf0\u570b\u53ef\u4ee5\u5438\u6536\u5c08\u696d\u77e5\u8b58\uff0c\u5efa\u7acb\u7814\u767c\u4e2d\u5fc3\uff0c\u4e26\u70ba\u7576\u5730\u8cc7\u6e90\uff08\u5982\u6e05\u840a\u8336\uff09\u589e\u52a0\u50f9\u503c\u4ee5\u4f9b\u5168\u7403\u51fa\u53e3\u3002<\/p>\n<hr \/>\n<p>4\ufe0f\u20e3 \u4e00\u5834\u65b0\u7684\u6230\u722d\u5373\u5c07\u5230\u4f86 \u2694\ufe0f\uff1a\u5de8\u4eba\u4e26\u4e0d\u7e3d\u662f\u8d0f\u5bb6<\/p>\n<p>\u8a31\u591a\u4eba\u611f\u5230\u5728\u8207\u58df\u65b7\u5de8\u982d\u7af6\u722d\u6642\u611f\u5230\u7d55\u671b\u3002\u4f46 Komsan \u770b\u5230\u4e86\u6a5f\u6703\u3002<\/p>\n<p>\u70ba\u4ec0\u9ebc\uff1f\u56e0\u70ba**\u6280\u8853\u3001\u4f9b\u61c9\u93c8\u3001\u5546\u696d\u6a21\u5f0f\uff0c\u4ee5\u53ca\u2014\u2014\u6700\u91cd\u8981\u7684\u662f\u2014\u2014\u6d88\u8cbb\u8005\u90fd\u6539\u8b8a\u4e86\u3002**<\/p>\n<p>\u73fe\u4ee3\u6d88\u8cbb\u8005\u6e34\u671b**\u65b0\u7684\u9078\u64c7**\u3002\u9019\u70ba\u5c0f\u578b\u54c1\u724c\u5728\u5927\u578b\u4f01\u696d\u5ffd\u7565\u7684\u5730\u65b9\u812b\u7a4e\u800c\u51fa\u6253\u958b\u4e86\u5927\u9580\u3002<\/p>\n<p>\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc Komsan \u6b63\u5728\u95dc\u6ce8**\u4fbf\u5229\u5546\u5e97\u696d\u52d9**\u2014\u2014\u4ee5\u6311\u6230\u9577\u671f\u4ee5\u4f86\u7684\u5e02\u5834\u9818\u5c0e\u8005\u3002<\/p>\n<blockquote><p>\u201cIf war lasts long enough, peace will come. But if monopoly lasts too long, a new war will begin.\u201d<\/p><\/blockquote>\n<hr \/>\n<p>5\ufe0f\u20e3 \u662f\u6642\u5019\u559a\u9192\u5de8\u4eba \ud83d\udc79\uff1a\u8f49\u8b8a\u70ba\u4e00\u500b \u201cDemon\u201d \u4e26\u6562\u65bc\u8207\u773e\u4e0d\u540c<\/p>\n<p>\u5728\u9019\u5834\u65b0\u6230\u722d\u4e2d\u751f\u5b58\u4e0d\u50c5\u9700\u8981\u7b56\u7565\uff0c\u9084\u9700\u8981\u4e00\u7a2e**\u7cbe\u795e\u8f49\u8b8a**\u3002<\/p>\n<blockquote><p>\u201cTransform into a demon.\u201d<\/p><\/blockquote>\n<p>Komsan \u6240\u8aaa\u7684 \u201cdemon,\u201d \u662f\u6307**\u4e0d\u5c48\u4e0d\u6493\u7684\u5275\u696d\u7cbe\u795e**\u2014\u2014\u62d2\u7d55\u4e00\u6210\u4e0d\u8b8a\u3002\u8d0f\u5f97\u6d88\u8cbb\u8005\u82b3\u5fc3\u7684\u552f\u4e00\u65b9\u6cd5\u662f\u900f\u904e**\u5dee\u7570\u5316**\u3002<\/p>\n<p>\u4ed6\u7684\u516c\u5f0f\uff1a<\/p>\n<ul>\n<li>\u5f9e\u5c0f\u8655\u8457\u624b \u2192 \u89e3\u6c7a\u5229\u57fa\u554f\u984c\u3002<\/li>\n<li>\u64f4\u5927\u898f\u6a21 \u2192 \u64f4\u5c55\u5230\u66f4\u5927\u7684\u7522\u696d\u3002<\/li>\n<\/ul>\n<p>\u751a\u81f3\u4ed6\u81ea\u5df1\u4e5f\u5fc5\u9808\u9069\u61c9\u2014\u2014\u63a8\u51fa\u81ea\u5df1\u7684 TikTok \u983b\u9053\u4e26\u5b78\u7fd2\u65b0\u7684\u6587\u5316\u3002<\/p>\n<blockquote><p>\u201cThe demon in my eyesthe refusal to give up. You can\u2019t stay the same. You must pull out the DNA of an entrepreneur and amplify it. Even I changed. Please, everyone\u2014change.\u201d<\/p><\/blockquote>\n<hr \/>\n<p>\ud83d\udcdd \u7d50\u8ad6\uff1a\u4f60\u6703\u6210\u70ba\u4ec0\u9ebc\u6a23\u7684\u60e1\u9b54\uff1f<\/p>\n<p>\u9019\u807d\u8d77\u4f86\u53ef\u80fd\u50cf \u201cbad news,\u201d\uff0c\u4f46\u5be6\u969b\u4e0a\uff0c\u9019\u662f\u5c0d\u6cf0\u570b\u4f01\u696d\u5bb6**\u6700\u97ff\u4eae\u7684\u8b66\u9418**\u3002<\/p>\n<p>\u672a\u4f86\u6b63\u5728\u5feb\u901f\u5230\u4f86\u3002\u771f\u6b63\u7684\u554f\u984c\u4e0d\u662f **\u201cWill you change?\u201d**\uff0c\u800c\u662f\uff1a<br \/>\n\ud83d\udc49 **\u201cWhat kind of demon will you become to win the next war?\u201d**<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"\u7db2\u7d05\u6642\u4ee3\u7684\u7d42\u7d50\uff1f#2","protected":false},"author":18,"featured_media":654705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[297,298,299],"tags":[228],"class_list":["post-654759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy-zh-hant","category-business-marketing-zh-hant","category-digital-marketing-zh-hant","tag-online-course-zh-hant"],"_links":{"self":[{"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/posts\/654759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=654759"}],"version-history":[{"count":2,"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/posts\/654759\/revisions"}],"predecessor-version":[{"id":654783,"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/posts\/654759\/revisions\/654783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/media\/654705"}],"wp:attachment":[{"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=654759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/categories?post=654759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neverlearning.com\/zh-hant\/wp-json\/wp\/v2\/tags?post=654759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}