{"id":654758,"date":"2025-09-27T08:30:39","date_gmt":"2025-09-27T08:30:39","guid":{"rendered":"https:\/\/neverlearning.com\/blog\/2025\/09\/27\/the-end-of-the-influencer-era-2\/"},"modified":"2025-09-27T08:35:22","modified_gmt":"2025-09-27T08:35:22","slug":"the-end-of-the-influencer-era-2","status":"publish","type":"post","link":"https:\/\/neverlearning.com\/zh-hans\/blog\/2025\/09\/27\/the-end-of-the-influencer-era-2\/","title":{"rendered":"The End of the Influencer Era ? #2"},"content":{"rendered":"<p>\ud83c\udf0a \u5f71\u54cd\u8005\u65f6\u4ee3\u7684\u7ec8\u7ed3\uff1f<br \/>\n<strong>Komsan Lee \u63d0\u51fa\u7684\u54c1\u724c\u5fc5\u987b\u4e86\u89e3\u7684 5 \u4e2a\u5546\u4e1a\u771f\u76f8\uff0c\u4ee5\u514d\u4e3a\u65f6\u5df2\u665a<\/strong><\/p>\n<p>\u5728\u5f53\u4eca\u4e16\u754c\uff0c<strong>\u5f71\u54cd\u8005\u8425\u9500<\/strong>\u548c <strong>\u76f4\u64ad\u7535\u5546<\/strong>\u5df2\u6210\u4e3a\u8425\u9500\u884c\u4e1a\u6700\u5f3a\u5927\u7684\u6d41\u884c\u8bed\u3002\u8bb8\u591a\u4eba\u8ba4\u4e3a\u5b83\u4eec\u662f\u7ec8\u6781 \u201clifeline\u201d\uff0c\u4e5f\u662f\u4f01\u4e1a\u6210\u529f\u7684\u4e0d\u53ef\u6216\u7f3a\u7684\u516c\u5f0f\u3002\u4ece\u5c0f\u578b\u521d\u521b\u4f01\u4e1a\u5230\u5927\u578b\u54c1\u724c\uff0c\u6bcf\u4e2a\u4eba\u90fd\u5728\u6295\u5165\u5de8\u989d\u9884\u7b97\uff0c\u901a\u8fc7\u5728\u7ebf\u5f71\u54cd\u8005\u6765\u4e89\u593a\u6ce8\u610f\u529b\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5982\u679c\u8fd9\u4e2a\u60f3\u6cd5\u5728\u77ed\u77ed\u51e0\u5e74\u5185\u5c31\u8981\u53d8\u5f97<strong>\u8fc7\u65f6<\/strong>\u4e86\u5462\uff1f<\/p>\n<p>\u5728 <em>The Secret Sauce<\/em> \u7684\u821e\u53f0\u4e0a\uff0cFlash Express \u521b\u59cb\u4eba <strong>Komsan Lee<\/strong> \u4e0d\u4ec5\u4ec5\u5206\u4eab\u4e86\u4e00\u4e2a \u201ctrend\u201d\uff0c\u4ed6\u8fd8\u53d1\u8868\u4e86\u4e00\u4e2a <strong>\u9884\u8a00<\/strong>\uff1a<br \/>\n\ud83d\udc49 <strong>5 \u4e2a\u5c06\u6c38\u8fdc\u91cd\u5851\u8425\u9500\u683c\u5c40\u7684\u5546\u4e1a\u771f\u76f8\u3002<\/strong><br \/>\n\u8fd9\u4e9b\u662f\u6bcf\u4e2a\u54c1\u724c\u5efa\u8bbe\u8005\u5fc5\u987b\u4e86\u89e3\u7684\u4e8b\u60c5\u2014\u2014\u8d76\u5728\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u4e4b\u524d\u3002<\/p>\n<hr \/>\n<p>\u26a1 \u7b2c\u4e00\u4e2a\u51b2\u51fb\u6ce2\uff1a\u6743\u529b\u5df2\u6084\u7136\u8f6c\u79fb<br \/>\nKomsan \u63ed\u793a\u4e86\u4e00\u4e2a\u60ca\u4eba\u7684\u4e8b\u5b9e\uff1a<strong>\u793e\u4ea4\u7535\u5546<\/strong>\u7684\u4e3b\u5bfc\u5730\u4f4d\u5df2\u7ecf\u840e\u7f29\u5230\u53ea\u6709 <strong>15%<\/strong>\uff0c\u800c <strong>\u7535\u5546\u5e73\u53f0<\/strong>\u73b0\u5728\u63a7\u5236\u7740\u9ad8\u8fbe <strong>85%<\/strong> \u7684\u4efd\u989d\u3002\u8fd9\u662f\u4e00\u4e2a\u9884\u793a\u7740\u91cd\u5927\u53d8\u9769\u7684\u5b9a\u65f6\u70b8\u5f39\u3002<\/p>\n<hr \/>\n<p>1\ufe0f\u20e3 \u201cMiddleman\u201d \u7684\u672b\u65e5\uff1a\u4eba\u5de5\u667a\u80fd\u5c06\u53d6\u4ee3\u5f71\u54cd\u8005 \ud83e\udd16<br \/>\n\u5f71\u54cd\u8005\u548c KOL\uff08\u5173\u952e\u610f\u89c1\u9886\u8896\uff09\u7684\u9ec4\u91d1\u65f6\u4ee3\u5728\u4e2d\u56fd\u5df2\u7ecf\u7ed3\u675f\u3002\u4e0b\u4e00\u4e2a\u6d6a\u6f6e\u5f88\u660e\u786e\uff1a<strong>\u4eba\u5de5\u667a\u80fd\u5c06\u4e3b\u5bfc\u6e38\u620f\u3002<\/strong><\/p>\n<p>\u5728\u672a\u6765 2-3 \u5e74\u5185\uff0c\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u5c06\u4f7f\u54c1\u724c\u80fd\u591f\u76f4\u63a5\u63a5\u89e6\u6d88\u8d39\u8005\u2014\u2014\u4f7f\u5f97\u5f71\u54cd\u8005\u53d8\u5f97\u8d8a\u6765\u8d8a\u4e0d\u91cd\u8981\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u9879\u6280\u672f\u8f6c\u53d8\uff0c\u66f4\u662f <strong>\u6743\u529b\u8f6c\u79fb<\/strong> \u56de\u5230\u5e73\u53f0\u548c\u54c1\u724c\u6240\u6709\u8005\u624b\u4e2d\u3002<\/p>\n<p>\ud83d\udca1 \u66fe\u7ecf\u82b1\u5728\u5f71\u54cd\u8005\u8eab\u4e0a\u7684\u94b1\u5c06\u88ab\u8f6c\u79fb\u5230\u6784\u5efa <strong>\u60a8\u81ea\u5df1\u7684\u6570\u5b57\u8d44\u4ea7<\/strong> \u4e0a\u3002<\/p>\n<blockquote><p>\u201cWe\u2019re like monkeys on stage, earning less and less\u2026 until one day, we\u2019re worthless. Because the stage isn\u2019t ours. The audience isn\u2019t addicted to the monkey\u2014they\u2019re addicted to the stage.\u201d<\/p><\/blockquote>\n<hr \/>\n<p>2\ufe0f\u20e3 \u505c\u6b62\u5728\u522b\u4eba\u7684\u6c60\u5858\u91cc\u9493\u9c7c \ud83c\udfa3 \u2192 \u5efa\u7acb\u4f60\u81ea\u5df1\u7684\u738b\u56fd \ud83d\udc51<br \/>\n\u5982\u679c\u5e73\u53f0\u62e5\u6709\u6c60\u5858\uff0c\u800c\u5f71\u54cd\u8005\u6b63\u5728\u5931\u53bb\u610f\u4e49\uff0c\u90a3\u4e48\u54c1\u724c\u8be5\u5982\u4f55\u751f\u5b58\uff1f<\/p>\n<p>Komsan \u7684\u7b54\u6848\uff1a<strong>\u4e0d\u8981\u518d\u505a\u730e\u4eba\uff0c\u8981\u505a\u519c\u6c11\u3002<\/strong><\/p>\n<p>\u4ed6\u89e3\u91ca\u4e86\u5546\u4e1a\u7684 3 \u4e2a\u65f6\u4ee3\uff1a<\/p>\n<ul>\n<li><strong>\u65f6\u4ee3 1\uff08\u9493\u9c7c\uff09\uff1a<\/strong> \u54c1\u724c\u5728\u62e5\u6324\u7684\u793e\u4ea4\u5a92\u4f53\u4e0a\u8ffd\u9010\u987e\u5ba2\u3002<\/li>\n<li><strong>\u65f6\u4ee3 2\uff08\u501f\u9c7c\uff09\uff1a<\/strong> \u5f71\u54cd\u8005\u5efa\u7acb\u4ed6\u4eec\u81ea\u5df1\u7684\u7c89\u4e1d\u6c60\u5858\u3002<\/li>\n<li><strong>\u65f6\u4ee3 3\uff08\u517b\u9c7c\uff09\uff1a<\/strong> \u516c\u5171\u6c60\u5858\u6b63\u5728\u5e72\u6db8\u3002\u524d\u8fdb\u7684\u552f\u4e00\u9014\u5f84\u662f <strong>\u5efa\u7acb\u4f60\u81ea\u5df1\u7684\u6c60\u5858<\/strong> \u2014\u2014\u4e00\u4e2a\u62e5\u6709\u5fe0\u5b9e\u5ba2\u6237\u7fa4\u7684\u5f3a\u5927\u54c1\u724c\u3002<\/li>\n<\/ul>\n<blockquote><p>\u201cIn Era 3, the pond will dry, the fish will vanish. You must raise your own fish to survive.\u201d<\/p><\/blockquote>\n<hr \/>\n<p>3\ufe0f\u20e3 \u6765\u81ea\u4e2d\u56fd\u7684\u5de8\u6d6a \ud83c\udf0f\uff1a\u505a\u4e00\u5ea7\u6865\u6881\uff0c\u800c\u4e0d\u662f\u4e00\u5835\u5899 \ud83c\udf09<br \/>\n\u4e2d\u56fd\u54c1\u724c\u6b63\u5728\u5230\u6765\u2014\u2014\u8fd9\u4e0d\u662f \u201cif,\u201d \u800c\u662f <strong>\u4f55\u65f6<\/strong>\u3002\u7531\u4e8e\u4e2d\u56fd\u56fd\u5185\u5e02\u573a\u9971\u548c\u4ee5\u53ca\u4e0e\u897f\u65b9\u7684\u7d27\u5f20\u5173\u7cfb\uff0c\u4e1c\u5357\u4e9a\u662f\u4ed6\u4eec\u7684\u4e3b\u8981\u76ee\u6807\u3002<\/p>\n<p>Komsan \u6566\u4fc3\u6211\u4eec <strong>\u6210\u4e3a\u6865\u6881<\/strong>\uff0c\u800c\u4e0d\u662f\u5bb3\u6015\u4ed6\u4eec\u3002<\/p>\n<p>\u4ed6\u521b\u7acb\u4e86 <strong>Mad Unicorn \ud83e\udd84<\/strong>\uff0c\u65e8\u5728\u5f15\u5165\u50cf <strong>CHAGEE<\/strong> \u8fd9\u6837\u7684\u5f3a\u5927\u7684\u4e2d\u56fd\u54c1\u724c\uff0c\u4f46\u6709\u4e00\u4e2a\u4e25\u683c\u7684\u89c4\u5b9a\uff1a<\/p>\n<blockquote><p>\u201cWe must hold more than 51% of the shares. The day I lose independencethe day you can\u2019t trust me.\u201d<\/p><\/blockquote>\n<p>\u8fd9\u4e0d\u662f\u6295\u964d\uff0c\u800c\u662f <strong>\u6218\u7565\u63a7\u5236<\/strong>\u3002\u901a\u8fc7\u8bbe\u5b9a\u6761\u4ef6\uff0c\u6cf0\u56fd\u53ef\u4ee5\u5438\u6536\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5efa\u7acb\u7814\u53d1\u4e2d\u5fc3\uff0c\u5e76\u4e3a\u5f53\u5730\u8d44\u6e90\uff08\u5982\u6e05\u83b1\u8336\u53f6\uff09\u589e\u52a0\u4ef7\u503c\uff0c\u4ee5\u4f9b\u5168\u7403\u51fa\u53e3\u3002<\/p>\n<hr \/>\n<p>4\ufe0f\u20e3 \u4e00\u573a\u65b0\u7684\u6218\u4e89\u5373\u5c06\u5230\u6765 \u2694\ufe0f\uff1a\u5de8\u4eba\u5e76\u4e0d\u603b\u662f\u8d62\u5bb6<br \/>\n\u8bb8\u591a\u4eba\u611f\u5230\u5728\u4e0e\u5784\u65ad\u5de8\u5934\u7684\u7ade\u4e89\u4e2d\u6beb\u65e0\u5e0c\u671b\u3002\u4f46 Komsan \u770b\u5230\u4e86\u673a\u4f1a\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\uff1f\u56e0\u4e3a <strong>\u6280\u672f\u3001\u4f9b\u5e94\u94fe\u3001\u5546\u4e1a\u6a21\u5f0f\uff0c\u4ee5\u53ca\u2014\u2014\u6700\u91cd\u8981\u7684\u662f\u2014\u2014\u6d88\u8d39\u8005\u5df2\u7ecf\u6539\u53d8\u3002<\/strong><\/p>\n<p>\u73b0\u4ee3\u6d88\u8d39\u8005\u6e34\u671b <strong>\u65b0\u7684\u9009\u62e9<\/strong>\u3002\u8fd9\u4e3a\u5c0f\u54c1\u724c\u5728\u5927\u578b\u4f01\u4e1a\u5ffd\u89c6\u7684\u5730\u65b9\u8131\u9896\u800c\u51fa\u6253\u5f00\u4e86\u5927\u95e8\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48 Komsan \u6b63\u5728\u5173\u6ce8 <strong>\u4fbf\u5229\u5e97\u4e1a\u52a1<\/strong> \u2014\u2014\u4ee5\u6311\u6218\u957f\u671f\u4ee5\u6765\u7684\u5e02\u573a\u9886\u5bfc\u8005\u3002<\/p>\n<blockquote><p>\u201cIf war lasts long enough, peace will come. But if monopoly lasts too long, a new war will begin.\u201d<\/p><\/blockquote>\n<hr \/>\n<p>5\ufe0f\u20e3 \u662f\u65f6\u5019\u5524\u9192\u5de8\u4eba \ud83d\udc79\uff1a\u8f6c\u53d8\u4e3a\u4e00\u4e2a \u201cDemon\u201d \u5e76\u6562\u4e8e\u4e0e\u4f17\u4e0d\u540c<br \/>\n\u5728\u8fd9\u573a\u65b0\u6218\u4e89\u4e2d\u751f\u5b58\u4e0d\u4ec5\u4ec5\u9700\u8981\u6218\u7565\u2014\u2014\u5b83\u8fd8\u9700\u8981\u4e00\u79cd <strong>\u7cbe\u795e\u8f6c\u53d8<\/strong>\u3002<\/p>\n<blockquote><p>\u201cTransform into a demon.\u201d<\/p><\/blockquote>\n<p>Komsan \u6240\u8bf4\u7684 \u201cdemon,\u201d \u6307\u7684\u662f <strong>\u4e0d\u5c48\u4e0d\u6320\u7684\u521b\u4e1a\u7cbe\u795e<\/strong> \u2014\u2014\u62d2\u7edd\u4fdd\u6301\u4e0d\u53d8\u3002\u8d62\u5f97\u6d88\u8d39\u8005\u82b3\u5fc3\u7684\u552f\u4e00\u65b9\u6cd5\u662f <strong>\u4e0e\u4f17\u4e0d\u540c<\/strong>\u3002<\/p>\n<p>\u4ed6\u7684\u516c\u5f0f\uff1a<\/p>\n<ul>\n<li>\u4ece\u5c0f\u5904\u7740\u624b \u2192 \u89e3\u51b3\u5c0f\u4f17\u95ee\u9898\u3002<\/li>\n<li>\u6269\u5927\u89c4\u6a21 \u2192 \u6269\u5c55\u5230\u66f4\u5927\u7684\u884c\u4e1a\u3002<\/li>\n<\/ul>\n<p>\u751a\u81f3\u4ed6\u4e5f\u4e0d\u5f97\u4e0d\u9002\u5e94\u2014\u2014\u63a8\u51fa\u81ea\u5df1\u7684 TikTok \u9891\u9053\u5e76\u5b66\u4e60\u65b0\u7684\u6587\u5316\u3002<\/p>\n<blockquote><p>\u201cThe demon in my eyesthe refusal to give up. You can\u2019t stay the same. You must pull out the DNA of an entrepreneur and amplify it. Even I changed. Please, everyone\u2014change.\u201d<\/p><\/blockquote>\n<hr \/>\n<p>\ud83d\udcdd \u7ed3\u8bba\uff1a\u4f60\u5c06\u6210\u4e3a\u4ec0\u4e48\u6837\u7684\u6076\u9b54\uff1f<br \/>\n\u8fd9\u542c\u8d77\u6765\u53ef\u80fd\u50cf \u201cbad news,\u201d\uff0c\u4f46\u5b9e\u9645\u4e0a\uff0c\u8fd9\u662f\u5bf9\u6cf0\u56fd\u4f01\u4e1a\u5bb6 <strong>\u6700\u54cd\u4eae\u7684\u8b66\u949f<\/strong>\u3002<\/p>\n<p>\u672a\u6765\u6b63\u5728\u5feb\u901f\u5230\u6765\u3002\u771f\u6b63\u7684\u95ee\u9898\u4e0d\u662f <strong>\u201cWill you change?\u201d<\/strong>\uff0c\u800c\u662f\uff1a<br \/>\n\ud83d\udc49 <strong>\u201cWhat kind of demon will you become to win the next war?\u201d<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"\u7f51\u7ea2\u65f6\u4ee3\u7684\u7ec8\u7ed3\uff1f#2","protected":false},"author":18,"featured_media":654704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[294,295,296],"tags":[227],"class_list":["post-654758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy-zh-hans","category-business-marketing-zh-hans","category-digital-marketing-zh-hans","tag-online-course-zh-hans"],"_links":{"self":[{"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/posts\/654758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=654758"}],"version-history":[{"count":2,"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/posts\/654758\/revisions"}],"predecessor-version":[{"id":654782,"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/posts\/654758\/revisions\/654782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/media\/654704"}],"wp:attachment":[{"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=654758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=654758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neverlearning.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=654758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}