<\/p>\n
5 Ch\u00e2n L\u00fd Kinh Doanh t\u1eeb Komsan Lee M\u00e0 M\u1ecdi Th\u01b0\u01a1ng Hi\u1ec7u Ph\u1ea3i Bi\u1ebft Tr\u01b0\u1edbc Khi Qu\u00e1 Mu\u1ed9n<\/strong><\/p>\n Trong th\u1ebf gi\u1edbi ng\u00e0y nay, Ti\u1ebfp Th\u1ecb Ng\u01b0\u1eddi \u1ea2nh H\u01b0\u1edfng<\/strong> v\u00e0 Th\u01b0\u01a1ng M\u1ea1i Tr\u1ef1c Ti\u1ebfp<\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng t\u1eeb ng\u1eef th\u1eddi th\u01b0\u1ee3ng m\u1ea1nh m\u1ebd nh\u1ea5t trong ng\u00e0nh marketing. Nhi\u1ec1u ng\u01b0\u1eddi coi ch\u00fang l\u00e0 \u201clifeline\u201d t\u1ed1i th\u01b0\u1ee3ng v\u00e0 l\u00e0 c\u00f4ng th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu cho th\u00e0nh c\u00f4ng trong kinh doanh. T\u1eeb c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p nh\u1ecf \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u1ed5ng l\u1ed3, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1ed5 ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3 v\u00e0o vi\u1ec7c c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng tr\u1ef1c tuy\u1ebfn.<\/p>\n Nh\u01b0ng \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu \u00fd t\u01b0\u1edfng n\u00e0y s\u1eafp tr\u1edf n\u00ean l\u1ed7i th\u1eddi<\/strong> ch\u1ec9 trong v\u00e0i n\u0103m n\u1eefa?<\/p>\n Tr\u00ean s\u00e2n kh\u1ea5u c\u1ee7a The Secret Sauce<\/em>, Komsan Lee<\/strong>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Flash Express, kh\u00f4ng ch\u1ec9 chia s\u1ebb \u201ctrend\u201d\u2014\u00f4ng \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t l\u1eddi ti\u00ean tri<\/strong>: Komsan ti\u1ebft l\u1ed9 m\u1ed9t s\u1ef1 th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c: s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a Th\u01b0\u01a1ng M\u1ea1i X\u00e3 H\u1ed9i<\/strong> \u0111\u00e3 gi\u1ea3m xu\u1ed1ng ch\u1ec9 c\u00f2n 15%<\/strong>, trong khi N\u1ec1n T\u1ea3ng Th\u1ecb Tr\u01b0\u1eddng<\/strong> hi\u1ec7n ki\u1ec3m so\u00e1t t\u1edbi 85%<\/strong>. \u0110\u00e2y l\u00e0 qu\u1ea3 bom h\u1eb9n gi\u1edd b\u00e1o hi\u1ec7u m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i l\u1edbn s\u1eafp t\u1edbi.<\/p>\n Th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a Ng\u01b0\u1eddi \u1ea2nh H\u01b0\u1edfng v\u00e0 KOL (Ng\u01b0\u1eddi D\u1eabn \u0110\u1ea7u \u00dd Ki\u1ebfn) \u0111\u00e3 k\u1ebft th\u00fac \u1edf Trung Qu\u1ed1c. L\u00e0n s\u00f3ng ti\u1ebfp theo \u0111\u00e3 r\u00f5 r\u00e0ng: AI s\u1ebd \u0111i\u1ec1u khi\u1ec3n cu\u1ed9c ch\u01a1i.<\/strong><\/p>\n Trong v\u00f2ng 2\u20133 n\u0103m t\u1edbi, c\u00e1c c\u00f4ng c\u1ee5 AI s\u1ebd cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u2014khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u00edt li\u00ean quan h\u01a1n. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 c\u00f4ng ngh\u1ec7; \u0111\u00f3 l\u00e0 s\u1ef1 chuy\u1ec3n giao quy\u1ec1n l\u1ef1c<\/strong> tr\u1edf l\u1ea1i c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n \ud83d\udca1 S\u1ed1 ti\u1ec1n t\u1eebng chi cho ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ri\u00eang b\u1ea1n<\/strong>.<\/p>\n \u201cWe\u2019re like monkeys on stage, earning less and less\u2026 until one day, we\u2019re worthless. Because the stage isn\u2019t ours. The audience isn\u2019t addicted to the monkey\u2014they\u2019re addicted to the stage.\u201d<\/p><\/blockquote>\n N\u1ebfu c\u00e1c n\u1ec1n t\u1ea3ng s\u1edf h\u1eefu ao, v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111ang m\u1ea5t \u0111i \u00fd ngh\u0129a, l\u00e0m th\u1ebf n\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i?<\/p>\n C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a Komsan: \u0111\u1eebng l\u00e0 ng\u01b0\u1eddi \u0111i s\u0103n, h\u00e3y tr\u1edf th\u00e0nh ng\u01b0\u1eddi n\u00f4ng d\u00e2n.<\/strong><\/p>\n \u00d4ng gi\u1ea3i th\u00edch 3 k\u1ef7 nguy\u00ean c\u1ee7a kinh doanh:<\/p>\n \u201cIn Era 3, the pond will dry, the fish will vanish. You must raise your own fish to survive.\u201d<\/p><\/blockquote>\n C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c \u0111ang \u0111\u1ebfn\u2014kh\u00f4ng ph\u1ea3i \u201cif,\u201d m\u00e0 l\u00e0 khi n\u00e0o<\/strong>. V\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba c\u1ee7a Trung Qu\u1ed1c b\u00e3o h\u00f2a v\u00e0 c\u0103ng th\u1eb3ng v\u1edbi ph\u01b0\u01a1ng T\u00e2y, \u0110\u00f4ng Nam \u00c1 l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a h\u1ecd.<\/p>\n Thay v\u00ec s\u1ee3 h\u00e3i h\u1ecd, Komsan th\u00fac gi\u1ee5c ch\u00fang ta h\u00e3y l\u00e0 c\u00e2y c\u1ea7u<\/strong>.<\/p>\n \u00d4ng th\u00e0nh l\u1eadp Mad Unicorn \ud83e\udd84<\/strong> \u0111\u1ec3 mang v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c m\u1ea1nh m\u1ebd nh\u01b0 CHAGEE<\/strong>, nh\u01b0ng v\u1edbi m\u1ed9t quy t\u1eafc nghi\u00eam ng\u1eb7t:<\/p>\n \u201cWe must hold more than 51% of the shares. The day I lose independencethe day you can\u2019t trust me.\u201d<\/p><\/blockquote>\n \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 \u0111\u1ea7u h\u00e0ng\u2014\u0111\u00f3 l\u00e0 s\u1ef1 ki\u1ec3m so\u00e1t chi\u1ebfn l\u01b0\u1ee3c<\/strong>. B\u1eb1ng c\u00e1ch \u0111\u1eb7t ra c\u00e1c \u0111i\u1ec1u ki\u1ec7n, Th\u00e1i Lan c\u00f3 th\u1ec3 h\u1ea5p th\u1ee5 b\u00ed quy\u1ebft, x\u00e2y d\u1ef1ng c\u00e1c trung t\u00e2m R&D v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb cho c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean \u0111\u1ecba ph\u01b0\u01a1ng (nh\u01b0 tr\u00e0 Chiang Rai) \u0111\u1ec3 xu\u1ea5t kh\u1ea9u to\u00e0n c\u1ea7u.<\/p>\n Nhi\u1ec1u ng\u01b0\u1eddi c\u1ea3m th\u1ea5y v\u00f4 v\u1ecdng khi c\u1ea1nh tranh v\u1edbi nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 \u0111\u1ed9c quy\u1ec1n. Nh\u01b0ng Komsan nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i.<\/p>\n T\u1ea1i sao? B\u1edfi v\u00ec c\u00f4ng ngh\u1ec7, chu\u1ed7i cung \u1ee9ng, m\u00f4 h\u00ecnh kinh doanh v\u00e0\u2014quan tr\u1ecdng nh\u1ea5t\u2014ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i.<\/strong><\/p>\n Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i khao kh\u00e1t nh\u1eefng l\u1ef1a ch\u1ecdn m\u1edbi<\/strong>. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u00e1nh c\u1eeda cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf n\u1ed5i b\u1eadt \u1edf nh\u1eefng n\u01a1i m\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn b\u1ecf qua.<\/p>\n \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Komsan \u0111ang \u0111\u1ec3 m\u1eaft \u0111\u1ebfn kinh doanh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i<\/strong>\u2014\u0111\u1ec3 th\u00e1ch th\u1ee9c nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u00e2u n\u0103m.<\/p>\n \u201cIf war lasts long enough, peace will come. But if monopoly lasts too long, a new war will begin.\u201d<\/p><\/blockquote>\n S\u1ed1ng s\u00f3t trong cu\u1ed9c chi\u1ebfn m\u1edbi n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c\u2014n\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u1ec1 tinh th\u1ea7n<\/strong>.<\/p>\n \u201cTransform into a demon.\u201d<\/p><\/blockquote>\n B\u1eb1ng \u201cdemon,\u201d Komsan c\u00f3 ngh\u0129a l\u00e0 tinh th\u1ea7n kinh doanh b\u1ea5t khu\u1ea5t<\/strong>\u2014s\u1ef1 t\u1eeb ch\u1ed1i gi\u1eef nguy\u00ean. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c tr\u00e1i tim c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 th\u00f4ng qua s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong>.<\/p>\n C\u00f4ng th\u1ee9c c\u1ee7a \u00f4ng:<\/p>\n Ngay c\u1ea3 \u00f4ng c\u0169ng ph\u1ea3i th\u00edch nghi\u2014kh\u1edfi ch\u1ea1y k\u00eanh TikTok c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 h\u1ecdc h\u1ecfi c\u00e1c n\u1ec1n v\u0103n h\u00f3a m\u1edbi.<\/p>\n \u201cThe demon in my eyesthe refusal to give up. You can\u2019t stay the same. You must pull out the DNA of an entrepreneur and amplify it. Even I changed. Please, everyone\u2014change.\u201d<\/p><\/blockquote>\n \u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb gi\u1ed1ng nh\u01b0 \u201cbad news,\u201d nh\u01b0ng th\u1ef1c t\u1ebf, \u0111\u00f3 l\u00e0 l\u1eddi c\u1ea3nh t\u1ec9nh l\u1edbn nh\u1ea5t<\/strong> d\u00e0nh cho c\u00e1c doanh nh\u00e2n Th\u00e1i Lan.<\/p>\n T\u01b0\u01a1ng lai \u0111ang \u0111\u1ebfn nhanh ch\u00f3ng. C\u00e2u h\u1ecfi th\u1ef1c s\u1ef1 kh\u00f4ng ph\u1ea3i l\u00e0 \u201cWill you change?\u201d<\/strong> m\u00e0 l\u00e0: <\/p>\n","protected":false},"excerpt":{"rendered":"S\u1ef1 K\u1ebft Th\u00fac c\u1ee7a K\u1ef7 Nguy\u00ean Ng\u01b0\u1eddi \u1ea2nh H\u01b0\u1edfng? #2","protected":false},"author":18,"featured_media":654713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[321,322,323],"tags":[236],"class_list":["post-654767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy-vi","category-business-marketing-vi","category-digital-marketing-vi","tag-online-course-vi"],"_links":{"self":[{"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/posts\/654767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/comments?post=654767"}],"version-history":[{"count":2,"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/posts\/654767\/revisions"}],"predecessor-version":[{"id":654791,"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/posts\/654767\/revisions\/654791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/media\/654713"}],"wp:attachment":[{"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/media?parent=654767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/categories?post=654767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neverlearning.com\/vi\/wp-json\/wp\/v2\/tags?post=654767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\ud83d\udc49 5 ch\u00e2n l\u00fd kinh doanh s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh marketing m\u00e3i m\u00e3i.<\/strong>
\nV\u00e0 \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 m\u1ecdi nh\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i bi\u1ebft\u2014tr\u01b0\u1edbc khi \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n bi\u1ebft.<\/p>\n
\n\u26a1 L\u00e0n S\u00f3ng \u0110\u1ea7u Ti\u00ean: S\u1ee9c M\u1ea1nh \u0110\u00e3 \u00c2m Th\u1ea7m Thay \u0110\u1ed5i<\/h2>\n
\n1\ufe0f\u20e3 Nh\u1eefng Ng\u00e0y Cu\u1ed1i C\u00f9ng c\u1ee7a \u201cMiddleman\u201d: AI S\u1ebd So\u00e1n Ng\u00f4i Ng\u01b0\u1eddi \u1ea2nh H\u01b0\u1edfng \ud83e\udd16<\/h2>\n
\n2\ufe0f\u20e3 Ng\u1eebng C\u00e2u C\u00e1 \u1ede Ao Ng\u01b0\u1eddi Kh\u00e1c \ud83c\udfa3 \u2192 X\u00e2y D\u1ef1ng V\u01b0\u01a1ng Qu\u1ed1c C\u1ee7a Ri\u00eang B\u1ea1n \ud83d\udc51<\/h2>\n
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\n3\ufe0f\u20e3 L\u00e0n S\u00f3ng Kh\u1ed5ng L\u1ed3 T\u1eeb Trung Qu\u1ed1c \ud83c\udf0f: H\u00e3y L\u00e0 C\u00e2y C\u1ea7u, Kh\u00f4ng Ph\u1ea3i B\u1ee9c T\u01b0\u1eddng \ud83c\udf09<\/h2>\n
\n4\ufe0f\u20e3 M\u1ed9t Cu\u1ed9c Chi\u1ebfn M\u1edbi \u0110ang \u0110\u1ebfn \u2694\ufe0f: Ng\u01b0\u1eddi Kh\u1ed5ng L\u1ed3 Kh\u00f4ng Ph\u1ea3i L\u00fac N\u00e0o C\u0169ng Th\u1eafng<\/h2>\n
\n5\ufe0f\u20e3 \u0110\u1ebfn L\u00fac \u0110\u00e1nh Th\u1ee9c Ng\u01b0\u1eddi Kh\u1ed5ng L\u1ed3 \ud83d\udc79: Bi\u1ebfn \u0110\u1ed5i Th\u00e0nh M\u1ed9t \u201cDemon\u201d v\u00e0 D\u00e1m Kh\u00e1c Bi\u1ec7t<\/h2>\n
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\n\ud83d\udcdd K\u1ebft Lu\u1eadn: B\u1ea1n S\u1ebd Tr\u1edf Th\u00e0nh Lo\u1ea1i Qu\u1ef7 N\u00e0o?<\/h2>\n
\n\ud83d\udc49 \u201cWhat kind of demon will you become to win the next war?\u201d<\/strong><\/p>\n