This course provides an introduction to the fundamentals of social media marketing in 2024. Students will learn how to create and manage effective social media campaigns, develop strategies for engaging with customers, and measure the success of their efforts. Topics covered include the latest trends in social media, best practices for content creation, and how to use analytics to optimize campaigns. Students will also explore the ethical implications of social media marketing and how to use it to build relationships with customers. By the end of the course, students will have the skills and knowledge to create and manage successful social media campaigns.