<\/p>\n
<\/p>\n
5 Business Truths from Komsan Lee Every Brand Must Know Before It\u2019s Too Late<\/strong><\/p>\n In today\u2019s world, Influencer Marketing<\/strong> and Live Commerce<\/strong> have become the most powerful buzzwords in the marketing industry. Many see them as the ultimate \u201clifeline\u201d and an indispensable formula for business success. From small startups to giant brands, everyone is pouring massive budgets into competing for attention through online influencers.<\/p>\n But what if this idea is about to become obsolete<\/strong> in just a few years?<\/p>\n On stage at The Secret Sauce<\/em>, Komsan Lee<\/strong>, founder of Flash Express, didn\u2019t just share a \u201ctrend\u201d\u2014he delivered a prophecy<\/strong>: Komsan revealed a startling fact: the dominance of Social Commerce<\/strong> has already shrunk to just 15%<\/strong>, while Marketplace Platforms<\/strong> now control a massive 85%<\/strong>. This is the ticking time bomb that signals a major transformation ahead.<\/p>\n The golden age of Influencers and KOLs (Key Opinion Leaders) is already over in China. The next wave is clear: AI will run the game.<\/strong><\/p>\n Within the next 2\u20133 years, AI tools will allow brands to reach consumers directly\u2014making influencers less and less relevant. This isn\u2019t just a tech shift; it\u2019s a power shift<\/strong> back to platforms and brand owners.<\/p>\n \ud83d\udca1 Money once spent on influencers will be redirected into building your own digital assets<\/strong>.<\/p>\n \u201cWe\u2019re like monkeys on stage, earning less and less\u2026 until one day, we\u2019re worthless. Because the stage isn\u2019t ours. The audience isn\u2019t addicted to the monkey\u2014they\u2019re addicted to the stage.\u201d<\/p><\/blockquote>\n If platforms own the pond, and influencers are losing meaning, how can brands survive?<\/p>\n Komsan\u2019s answer: stop being a hunter, become a farmer.<\/strong><\/p>\n He explains the 3 eras of business:<\/p>\n \u201cIn Era 3, the pond will dry, the fish will vanish. You must raise your own fish to survive.\u201d<\/p><\/blockquote>\n Chinese brands are coming\u2014it\u2019s not \u201cif,\u201d it\u2019s when<\/strong>. With China\u2019s domestic market saturated and tensions with the West, Southeast Asia is their prime target.<\/p>\n Instead of fearing them, Komsan urges us to be the bridge<\/strong>.<\/p>\n He founded Mad Unicorn \ud83e\udd84<\/strong> to bring in strong Chinese brands like CHAGEE<\/strong>, but with one strict rule:<\/p>\n \u201cWe must hold more than 51% of the shares. The day I lose independence is the day you can\u2019t trust me.\u201d<\/p><\/blockquote>\n This isn\u2019t surrender\u2014it\u2019s strategic control<\/strong>. By setting conditions, Thailand can absorb know\u2011how, build R&D centers, and add value to local resources (like Chiang Rai tea) for global export.<\/p>\n Many feel hopeless competing against monopolistic giants. But Komsan sees opportunity.<\/p>\n Why? Because technology, supply chains, business models, and\u2014most importantly\u2014consumers have changed.<\/strong><\/p>\n Modern consumers crave new choices<\/strong>. This opens the door for small brands to stand out where big players overlook.<\/p>\n That\u2019s why Komsan is eyeing the convenience store business<\/strong>\u2014to challenge long\u2011standing market leaders.<\/p>\n \u201cIf war lasts long enough, peace will come. But if monopoly lasts too long, a new war will begin.\u201d<\/p><\/blockquote>\n Survival in this new war requires more than strategy\u2014it requires a spirit shift<\/strong>.<\/p>\n \u201cTransform into a demon.\u201d<\/p><\/blockquote>\n By \u201cdemon,\u201d Komsan means the unyielding entrepreneurial spirit<\/strong>\u2014the refusal to stay the same. The only way to win consumers\u2019 hearts is through difference<\/strong>.<\/p>\n His formula:<\/p>\n Even he had to adapt\u2014launching his own TikTok channel and learning new cultures.<\/p>\n \u201cThe demon in my eyes is the refusal to give up. You can\u2019t stay the same. You must pull out the DNA of an entrepreneur and amplify it. Even I changed. Please, everyone\u2014change.\u201d<\/p><\/blockquote>\n This may sound like \u201cbad news,\u201d but in truth, it\u2019s the loudest wake\u2011up call<\/strong> for Thai entrepreneurs.<\/p>\n The future is coming fast. The real question isn\u2019t \u201cWill you change?\u201d<\/strong> but rather: <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \ud83c\udf0a The End of the Influencer Era? 5 Business Truths from Komsan Lee Every Brand Must Know Before It\u2019s...","protected":false},"author":18,"featured_media":654702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[290,286,287],"tags":[225],"class_list":["post-654755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business-marketing","category-digital-marketing","tag-online-course"],"_links":{"self":[{"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/posts\/654755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/comments?post=654755"}],"version-history":[{"count":4,"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/posts\/654755\/revisions"}],"predecessor-version":[{"id":654792,"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/posts\/654755\/revisions\/654792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/media\/654702"}],"wp:attachment":[{"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/media?parent=654755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/categories?post=654755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neverlearning.com\/en\/wp-json\/wp\/v2\/tags?post=654755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\ud83d\udc49 5 business truths that will forever reshape the marketing landscape.<\/strong>
\nAnd these are things every brand builder must know\u2014before your competitors do.<\/p>\n
\n\u26a1 The First Shockwave: Power Has Quietly Shifted<\/h2>\n
\n1\ufe0f\u20e3 The Last Days of the \u201cMiddleman\u201d: AI Will Take the Throne from Influencers \ud83e\udd16<\/h2>\n
\n2\ufe0f\u20e3 Stop Fishing in Someone Else\u2019s Pond \ud83c\udfa3 \u2192 Build Your Own Kingdom \ud83d\udc51<\/h2>\n
\n
\n3\ufe0f\u20e3 The Giant Wave from China \ud83c\udf0f: Be a Bridge, Not a Wall \ud83c\udf09<\/h2>\n
\n4\ufe0f\u20e3 A New War Is Coming \u2694\ufe0f: Giants Don\u2019t Always Win<\/h2>\n
\n5\ufe0f\u20e3 Time to Awaken the Giant \ud83d\udc79: Transform into a \u201cDemon\u201d and Dare to Be Different<\/h2>\n
\n
\n\ud83d\udcdd Conclusion: What Kind of Demon Will You Become?<\/h2>\n
\n\ud83d\udc49 \u201cWhat kind of demon will you become to win the next war?\u201d<\/strong><\/p>\n