🚀 How to Boost a Facebook Post (Step-by-Step Guide)
Want to give your Facebook content the visibility it truly deserves? Boosting a post is one of the simplest ways to reach more people—whether you’re promoting a product, event, or just growing your brand.
Let’s walk through how to do it right.
🛠️ What You’ll Need First
Before you can boost any post, make sure you’ve got:
Admin or Editor access to the Facebook Page
A Facebook Ads Manager account with a valid payment method
Once those are in place, you’re ready to launch your first boosted post.
📍 Step 1: Open Your Facebook Page
You can boost posts from either your desktop browser or the Facebook mobile app. Just head to your Page to get started.
📄 Step 2: Choose the Post You Want to Boost
Scroll through your recent posts and find the one you want to promote. Click the Boost Post button below it.
⚠️ If the button is grayed out, that post may not be eligible for boosting. Most standard posts are, but some formats (like shared content or Live videos) may be restricted.
Facebook boost post
🎯 Step 3: Select Your Campaign Goal
Facebook will suggest a goal automatically—like engagement, traffic, or leads. But don’t just accept the default.
Click Change under the Goal section and choose the one that best fits your objective.
Example: If your post includes a link to your website, choose “Get more website visitors.”
🔘 Step 4: Customize the Action Button and Link
Choose what your call-to-action button should say. Options include:
Shop Now
Learn More
Sign Up
Send Message
Make sure the URL you’re linking to is correct and relevant to your goal.
Facebook boost post
🎯 Step 5: Define Your Target Audience
You can either create a new audience or use a saved one. Facebook lets you target by:
Gender (currently limited to male, female, or all)
Age range
Location (from country-level down to specific cities)
Interests (based on user behavior and preferences)
💡 If you skip targeting, Facebook will automatically show your post to people it thinks are most likely to engage.
Facebook boost post
💰 Step 6: Set Your Budget and Duration
Facebook’s default campaign length is 7 days, which works well for most posts. You’ll set a total budget, and Facebook will estimate your reach and expected clicks.
Once everything looks good, hit Publish—and your ad goes live.
✅ Final Tip
Boosting posts is a great way to dip your toes into Facebook advertising. As you get more comfortable, you can explore Ads Manager for deeper control and advanced campaign types.
